KOZY
KOZY is a fragrance brand created for urban living, inspired by the rare moments of tranquility found within the noise of everyday life. The name “KOZY” is derived from “cozy,” symbolizing a lifestyle that is relaxed, calm, and undisturbed — like returning to an inner space where scent and light gently intertwine to create a quiet, peaceful moment.
The overall visual style centers around simplicity, modernity, and comfort, combining delicate line illustrations with clear, solid colors to express the ease and serenity of the brand’s three scented candles: Daydream, Dawn, and Breeze. Through the harmony of scent and visuals, KOZY invites users into a pure, effortless rhythm of daily life — sketching out moments of stillness that belong uniquely to each individual within the city.
KOZY 是一款為城市生活而生的香氛品牌，靈感來自喧囂日常中那些難得的片刻寧靜。品牌名稱取自 “cozy”，象徵一種自在、輕鬆、沉靜的生活節奏 — 就如同回到內心不被打擾的空間，感受氣味與光線交織而成的平靜時分。
整體視覺風格以「簡約、現代、舒適」為核心，選用細緻的線條插畫搭配清晰純色，展現三款香氛蠟燭：白日幻想、靜謐晨光、午後微風的輕鬆與自在感。讓視覺與香氣相互輝映，引導使用者進入純粹、輕盈的日常節奏，並勾勒出都市中專屬於自己的靜謐片刻。
Year / 2025
Client / KOZY
Category / Branding • Packaging Design
Creative Director / Arron Chang
Illustration / Kim Shin
