MWORK
MWORK is a recording and sound design studio located in California, USA.
For the main visual identity, we selected the tallest bird in North America: the whooping crane, as the symbolic image for the logo. Known for its powerful and resonant voice as well as its graceful posture, the whooping crane represents key characteristics that align with our brand values. In the design, the bird's shape is combined with the letter "M," and we have also incorporated radiating lines emanating from the center. These lines symbolize both sound waves and the flapping of wings, reflecting the brand's passion and dynamism in the field of sound engineering.
MWORK是一間位於美國加州的錄音與音效設計工作室。
在主要識別圖形的設計上，我們選用了北美洲最高大的鳥類：美洲鶴 作為商標的造型意象；聲音高亢有力、姿態優美是牠們的一大特徵。而圖像上除了將鳥型與M字結合之外，也融合了由內而外放射的線條，不僅有著音波放射與振翅高飛的含義，也象徵了此品牌對於聲音工程所投注的熱情與活力。
Year / 2024
Client / MWORK Studio
Category / Branding • Packaging Design • Graphic Design
Creative Director / Arron Chang
