乳研所
Rǔ yán suǒ(乳研所) is a new dairy brand jointly created by Bettermilk(鮮乳坊) and TCI Group(大江生醫), combining premium fresh milk with TCI’s patented ingredients to develop daily beverages that are both nutritious and functional.
The brand identity centers on the image of a milk droplet falling into a laboratory flask, symbolizing the fusion of dairy and biomedical science. The Chinese logotype also integrates subtle forms of milk droplets and test tubes, conveying a sense of professionalism and innovation. Through a design language that balances rationality with approachability, the brand projects a reliable and credible image.
For the launch of its first two shelf-stable milk beverages, the packaging features “Sleep Blue” and “Muscle Red” as primary colors, paired with energetic typography and iconography to express a bold and dynamic product character typical of functional drinks.
乳研所是由鮮乳坊與大江生醫共同攜手打造的全新乳品品牌，結合了頂級生乳與大江生醫專利成分，打造兼具營養與機能的日常保健飲品。
品牌識別設計以乳珠滴入三角燒瓶為核心意象，象徵乳品與生醫科技的結合。同時，在中文標準字中也融入乳滴及試管的造型細節，傳遞品牌的專業度和創新性。透過兼具理性與親和力的設計語言，營造可靠且專業的品牌印象。
而首波推出的兩款保久乳飲品包裝，則是設定了「舒眠藍」與「肌力紅」作為主色，搭配具活力感的文字與圖示，展現機能飲品鮮明、生動的產品調性。
Year / 2025
Client / 鮮乳坊, 大江生醫
Category / Branding • Logo Design • Packaging Design
Creative Director / Arron Chang
