江湖 /
VOGUE me China 2020 八月號
封面故事標準字
“Where there are people, there is jianghu”
At the invitation of vogue, we designed the font for the cover story titled “jianghu (milieu, outlaw society, martial artist community, etc.)” of the VOGUE me China August 2020 issue. Our concept is to integrate abstract and dynamic elements into the calligraphic writing and manifest the ever-changing image and meaning of jianghu through techniques that are soft and powerful at the same time, such as fluctuation, revolving, and sprinkling.
「 有人的地方，就有江湖 」
此次受VOGUE me雜誌之邀，為其設計了以「江湖」為題的八月號封面故事標準字。概念上我們試著將書法的形式筆法融入抽象與動態的元素，透過浮動、輪轉、揮灑等柔幻與力道兼具的表現方式，呈現江湖所代表的變幻形象與意涵。
Year / 2020
Client / Condé Nast China
Category / Type Design • Calligraphy • Motion Graphic
Creative Director / Arron Chang
Designer / Arron Chang, Olga Hong
Type Animation / Paris Liao
