HAPPY NEW YEAR of the MOOOOOOOO
Due to the impact of the pandemic, 2020 was a year filled with hardship and challenges for everyone. Therefore, in the design of the 2021 Year of the Ox greeting card, we used vibrant orange-red and black as the primary colors to convey a sense of energy. We paired this with prominent, large text and incorporated the Chinese character for "Ox" into a geometric representation of an ox's head as the main visual element. Overall, our goal was not only to convey good wishes but also to uplift and inspire spirits in the design.
由於疫情的影響，2020對於所有人來說都是充滿辛苦與挑戰的一年，因此在2021牛年賀卡的設計上，我們使用了富有能量感的橘紅與黑作為主色，搭配顯眼碩大的文字，並將中文「牛」字融入幾何造型的牛頭中做為主視覺圖形，整體除了表達祝福之外也期望能達到提振精神與鼓舞的效果。
Year / 2021
Client / EARLYBIRDS DESIGN
Category / Graphic Design • Print Design
Creative Director / Arron Chang
Photographer / Dean Wu
