All We Need is SMILE
The core values of the clothing brand “SMILE” are “smiles” and “freedom”. Through creative and playfully humorous designs, the brand has created unique fashion styles. With this concept in mind, EARLYBIRDS DESIGN designed a logotype and an image totem with smile and transformed it into a series of four key visual cards, which were printed in black and five special fluorescent colors to create a clear visual image of vitality for this brand.
服飾品牌 SMILE 以「笑容」與「自由」做為核心價值，透過創意和別具玩心的幽默設計，打造出特殊的潮流風格。在此概念下早鳥設計了標準字與微笑的形象圖騰，並將其轉化結合為一系列四張的主視覺卡片。印刷上則使用了黑色加五個螢光特別色的方式印製，以凸顯此品牌充滿活力的視覺印象。
// This project was selected of Tokyo TDC Annual Award 2020 and was exhibited in the ggg Gallery in Tokyo in June, 2020.
// 本專案入選 Tokyo TDC Annual Awards 2020 優秀作品，並於2020年6月在東京 ggg gallery 展出。
Year / 2019
Client / Smile Apparel
Category / Branding • Graphic Design • Print Design
Creative Director / Arron Chang
Photographer / Dean Wu
