項 HSIANG Dessert

Hsiang Dessert is a dessert shop hiding in the suburban area in Tamsui, named after the family name. Because the owner graduated from a Le Cordon Bleu school in Japan, we designed the brand identity based on the concept of combining “項 (Hsiang)”, a character with historical meaning for the family, and the image of cream mounting patterns with blue, white, and gold being the main colors, to create the style and spirit of integrating the past and the present, Japan and France.

項 Hsiang Dessert 是一家以姓氏為名，隱身於淡水郊區的甜點店。由於店主具有日本藍帶學院結業的背景，因此在識別設計的概念上，我們將含有家族歷史意義的「項」字與奶油擠花的形象結合，並使用藍、白加上金色作為主要色系，以呈現過去與現代、日與法相融的風格與精神。

Year / 2019

Client / 項 HSIANG Dessert

Category / Branding • Packaging Design

Creative Director / Arron Chang

Photographer / Dean Wu

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