Runivore, a brand of food for runners, and XTERRA, a leading brand in global cross-country races, worked together to develop this high-protein energy bar for sports and exercises, featuring the banana formula and complete nutritional supplement best used after various high-intensity activities.
健康跑食品牌 Runivore 與全球越野系列賽事的領導品牌 XTERRA,共同研發了適合運動族群的高蛋白能量棒,以香蕉配方為主打,提供各種高強度活動後的全方位營養補給。
For packaging design, we decided to focus on the collaboration of the brands as the core. The logos and characters are integrated in a simple and natural way. The color yellow associated with bananas is used with silver, a color associated with metal quality, to create a sense of vitality and energy of this product.
在包裝設計上,我們決定以雙方品牌的合作連乘為主軸,透過大方簡要的方式結合 logo 圖形與文字,並使用代表香蕉的黃與金屬質感的銀色作為搭配,帶出產品本身的活力和能量感。