Mighty Banana Protein Bar
Runivore, a brand of food for runners, and XTERRA, a leading brand in global cross-country races, worked together to develop this high-protein energy bar for sports and exercises, featuring the banana formula and complete nutritional supplement best used after various high-intensity activities.
健康跑食品牌 Runivore 與全球越野系列賽事的領導品牌 XTERRA，共同研發了適合運動族群的高蛋白能量棒，以香蕉配方為主打，提供各種高強度活動後的全方位營養補給。
For packaging design, we decided to focus on the collaboration of the brands as the core. The logos and characters are integrated in a simple and natural way. The color yellow associated with bananas is used with silver, a color associated with metal quality, to create a sense of vitality and energy of this product.
在包裝設計上，我們決定以雙方品牌的合作連乘為主軸，透過大方簡要的方式結合 logo 圖形與文字，並使用代表香蕉的黃與金屬質感的銀色作為搭配，帶出產品本身的活力和能量感。
Year / 2019
Client / Runivore
Category / Packaging • Graphic Design
Creative Director / Arron Chang
Photographer / Dean Wu
