Mighty Banana Protein Bar

Runivore, a brand of food for runners, and XTERRA, a leading brand in global cross-country races, worked together to develop this high-protein energy bar for sports and exercises, featuring the banana formula and complete nutritional supplement best used after various high-intensity activities.

健康跑食品牌 Runivore 與全球越野系列賽事的領導品牌 XTERRA,共同研發了適合運動族群的高蛋白能量棒,以香蕉配方為主打,提供各種高強度活動後的全方位營養補給。

For packaging design, we decided to focus on the collaboration of the brands as the core. The logos and characters are integrated in a simple and natural way. The color yellow associated with bananas is used with silver, a color associated with metal quality, to create a sense of vitality and energy of this product.

在包裝設計上,我們決定以雙方品牌的合作連乘為主軸,透過大方簡要的方式結合 logo 圖形與文字,並使用代表香蕉的黃與金屬質感的銀色作為搭配,帶出產品本身的活力和能量感。

Year / 2019

Client / Runivore

Category / Packaging • Graphic Design

Creative Director / Arron Chang

Photographer / Dean Wu

Mighty Banana Protein Bar
Mighty Banana Protein Bar
Mighty Banana Protein Bar
Mighty Banana Protein Bar
Mighty Banana Protein Bar
Mighty Banana Protein Bar
Mighty Banana Protein Bar
Mighty Banana Protein Bar
Mighty Banana Protein Bar

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