AU DÉBUT DESSERT
Being the first store of the franchise, it is AU DÉBUT’s wish to create taste that people would remember using the simplest ingredients. In the aspect of the identity design, we integrated the symbols “0” and “人 (people)” with the Chinese character “初 (original)” to present the spirit of this brand. It is hoped that everyone who has taste the dessert can rediscover their original intention for culinary delicacies. Moreover, we also further planned the print materials and the main visual signboard design for the inside and outside of the store.
作為系列的一號店，初一甜點希望以最單純的食材，創造出屬於人們回憶的味道。在識別設計的概念上，我們將「0」與「人」的符號融入中文「初」字當中，以表現此品牌的精神，希望品嚐甜點後的每一個人，都可以找回對美食的初心。此外，我們也延伸規劃了各項平面製作物以及店內外的主視覺招牌設計。
Year / 2015, 2016
Client / au début dessert
Category / Branding • Graphic Design
Creative Director / Arron Chang
Photographer / Dean Wu
