Inhouse Hotel Group

Inhouse Group is a hotel boutique brand with four annexes in Taipei and Taichung, Taiwan. During the process of rebranding, the most difficult thing to do was to develop a brand new identification system based on the overall style without making changes in the current decorations of the hotels.

薆悅集團 Inhouse Group 是一家旗下擁有四間分館,分別位於台灣台北與台中的精品酒店品牌。在品牌重塑的過程中,最大的困難點便是在不更動飯店現有裝潢的前提之下,建立可融合於整體風格的全新識別系統。

For this purpose, we first designed a staid main identification image with a sense of space by combining the “i” from the brand name with “H”. We also created a series of icons and an indication system using the same line elements. Finally, more modernistic boutique atmosphere was achieved through the multiplication of the simple symbols and the natural-style materials from the hotels themselves.

為了達成此目標,首先我們將品牌名稱的 I 與 H 結合,設計出穩重與空間感兼具的主要識別圖形,並以相同的線條元素創造了一系列的標誌符號與指示系統。透過簡潔的符號與飯店本身自然風格材質的相乘,最後完成了更具現代與摩登感的精品氛圍。

Year / 2017

Client / Inhouse Group

Category / Branding • Graphic Design

Creative Director / Arron Chang

Inhouse Hotel Group
Inhouse Hotel Group
Inhouse Hotel Group
Inhouse Hotel Group
Inhouse Hotel Group
Inhouse Hotel Group
Inhouse Hotel Group
Inhouse Hotel Group
Inhouse Hotel Group
Inhouse Hotel Group
Inhouse Hotel Group
Inhouse Hotel Group
Inhouse Hotel Group

Share on →