SANSUI 山水

Confucius said, “The virtuous find pleasure in hills; the wise find pleasure in water.” The design of this poster is based on the two characters, “山 (hills) and 水 (water)”, from this proverb. These two characters are written in calligraphy with some shape changes to create an image of a landscape painting. The idea is to present the ambiance and artistic conception of oneness of virtuousness and wisdom and of stillness and movement.

子曰:「知者樂水,仁者樂山」。此海報設計的概念取其變化的「山水」二字,以變形的書法風格結合抽象的山水畫意象,表現出智之於仁、靜之於動,兩者分合為一的氣韻氛圍。

Year / 2017

Client / None

Category / Poster Design • Calligraphy • Motion Graphic

Creative Director / Arron Chang

Type Animation / Paris Liao

SANSUI
SANSUI
SANSUI
SANSUI
SANSUI

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