Monsta Craft Beer
MONSTA is a craft beer brand with its name inspired by the word "monster", featuring innovation and experiment. The key concepts for design include variation, diffusion, and differentiation. The unique deformed words and the mysterious monster illustrations bring out a young style different from the traditional ones. This style is used in the package design for three flavors of the beer.
MONSTA 是一個以怪獸為名，強調創新與實驗性質的精釀啤酒品牌。在設計上我們以「變動」、「擴散」、「異化」作為概念主軸，透過扭曲變形的特色字體以及帶有神秘感的怪獸插圖，帶出此品牌不同於傳統的年輕風格，並將其延伸到三款風味啤酒的包裝設計之中。
Year / 2019
Client / Monsta Brewing
Category / Branding • Packaging Design
Creative Director / Arron Chang
