Year / 2017
Client / YINZIER
Creative director / Arron Chang
Packaging photography / Dean Wu
Portrait photography / Kadosa Yuan
Branding • Packaging
YINZIER is a newly emerged fashion designer brand. City women's pursuit of quality and the unique deduction of the intrinsic ideas are interpreted through the elegant design, detailed cutting, and low-keyed minor changes. As for the concept of brand identification, the Y and Z from the brand name are combined to create the image of soft curves and cuttings like fabric, supplemented by the low-profile black, while, gray, and matte silver color systems, developing a subtle and high-quality overall style with modern flavor.
YINZIER 是一個新興的時裝設計師品牌，以高雅的版型、細緻的剪裁，搭配低調的細節變化，詮釋出屬於都會女子對於質感的追求與內在想法的獨特演繹。在品牌識別的概念上，透過將名稱中的 Y 與 Z 結合，以及織品般柔軟捲曲和裁剪的意象，輔以低調的黑、白、灰、霧銀色系，打造出整體沈靜且富有當代氣息的質感風格。