Year / 2017
Client / YINZIER
Creative director / Arron Chang
Packaging photography / Dean Wu
Portrait photography / Kadosa Yuan
Branding • Packaging
YINZIER is a newly emerged fashion designer brand. City women's pursuit of quality and the unique deduction of the intrinsic ideas are interpreted through the elegant design, detailed cutting, and low-keyed minor changes. As for the concept of brand identification, the Y and Z from the brand name are combined to create the image of soft curves and cuttings like fabric, supplemented by the low-profile black, while, gray, and matte silver color systems, developing a subtle and high-quality overall style with modern flavor.