Year / 2012, 2014
Client / ViewFinder
Creative director / Arron Chang
Branding • Graphic Design • Packaging
ViewFinder was named based on viewfinders of cameras. It is a creative brand selling online t-shirts under the cooperation with various art creators such as designers, photographers, and illustrators. We started with the font of a light style of variation and added elements such as a diaphragm to create the image of tolerance for diversity and young life with strong features for this brand.