Year / 2012, 2014
Client / ViewFinder
Creative director / Arron Chang
Branding • Graphic Design • Packaging
ViewFinder was named based on viewfinders of cameras. It is a creative brand selling online t-shirts under the cooperation with various art creators such as designers, photographers, and illustrators. We started with the font of a light style of variation and added elements such as a diaphragm to create the image of tolerance for diversity and young life with strong features for this brand.
ViewFinder，以相機觀景窗為名，是一個與設計師、攝影師、插畫家等各式藝術創作者共同合作的線上 t-shirt 創意品牌。我們以具有變化性與輕鬆風格的字體設計出發，加入了相機光圈的元素來帶出此品牌多元包容與專注熱情的年輕形象。