Year / 2015
Client / Taiwan Insurance Institute, Public Television Service, Taiwan
Creative director / Arron Chang
Graphic Design • Packaging
“The Commercial Insurance Development in Taiwan” is a documentary film about commercial insurance and economical development in Taiwan produced by PTS. We designed the DVD cover with the image of holding hands, symbolizing the trust and cooperation in the insurance business. And the color gold combined with the white background can present the feeling of professionalism and scrupulousness of commercial finance.
「臺灣商業保險發展史」是一部由公共電視製作，介紹商業保險與臺灣經濟發展歷程的紀錄影片。在 DVD 包裝的視覺設計上，我們運用環環相連的握手圖像象徵保險所代表的信任與合作關係，並以白底搭配特別色金，表現出商業金融的專業性與一絲不苟的感覺。