Year / 2017
Client / None
Creative director / Arron Chang
Poster Design • Calligraphy
Confucius said, “The virtuous find pleasure in hills; the wise find pleasure in water.” The design of this poster is based on the two characters, “山 (hills) and 水 (water)”, from this proverb. These two characters are written in calligraphy with some shape changes to create an image of a landscape painting. The idea is to present the ambiance and artistic conception of oneness of virtuousness and wisdom and of stillness and movement.