Year / 2014
Client / RUNIVORE
Creative director / Arron Chang
Branding • Graphic Design • Packaging
Runivore is a health food brand and its key products include chia seeds and their derivative called superfood, featuring supplemental energy after running. Therefore, we decided to use the colors red and black, which can represent energy and chia seeds, as the main colors for the identity. The idea of running is also integrated into the logo design for the corporate identity, so that the connection between running and the overall brand image can be more significant.