Year / 2014
Client / RUNIVORE
Creative director / Arron Chang
Branding • Graphic Design • Packaging
Runivore is a health food brand and its key products include chia seeds and their derivative called superfood, featuring supplemental energy after running. Therefore, we decided to use the colors red and black, which can represent energy and chia seeds, as the main colors for the identity. The idea of running is also integrated into the logo design for the corporate identity, so that the connection between running and the overall brand image can be more significant.
Runivore 是一個以奇亞籽及衍伸的超級食品 (superfood) 作為主要產品的健康食品品牌，並將跑步後的能量補充做為特點，因此我們決定以代表能量與奇亞籽的紅黑雙色設定為主要識別色彩，並將「跑」的意象帶入 logo 識別設計之中，讓跑步與整體品牌形象之間有著更完整的連結。