Year / 2013
Client / Lien Percussion
Creative director / Arron Chang
Calligraphy / Arron Chang
Art Direction • Editorial Design • Graphic Design
“Beat, Dance” is a creative performance of the year which combined percussion and dancing by the Lien Percussion. The characters were designed with a handwriting font to show the wildness and power of percussion and dancing. The contrast colors neon tangerine and dark black for the background were specially chosen to develop an overall visual style of strong dynamics.