Year / 2016
Client / EARLYBIRDS DESIGN
Creative director / Arron Chang
Photography / Jindong 256 Photography Studio
Art Direction • Branding
The early bird represents beautiful beginning of every morning which is most full of energy and vitality, based on the current logo, we created an evolved and more modern and simpler image which can be easily identified. Moreover, we combined two Chinese characters, “早 (early)” and “鳥 (birds)” to form a text symbol, showing the fact that EBS Design has both eastern and western styles and spirits.
早鳥代表了每天早晨最富含能量與生命力的美好開始，我們以原本的 logo 為根基，使其演化為更現代與簡潔的識別圖形。此外，並新增了「早 鳥」兩個中文字所合而為一的文字符號，表現出我們在設計上兼具中西特長的風格與精神。