Year / 2019
Client / EARLYBIRDS DESIGN
Creative director / Arron Chang
Graphic Design • Packaging • Print Design
By the end or at the beginning of every year, EARLYBIRDS would use a zodiac sign as the theme for the key vision. The red envelopes designed for the year of the ram in 2015 were highly praised and were included in several design books. Thus, this year, we decided to scale this idea of new-year envelopes, with limited 150 sets for online orders.
每到歲末年初，早鳥都會設計以生肖為主題的賀年主視覺，而 2015 年所設計的羊年紅包袋不僅廣受好評，更收錄於多本的設計專書之中，所以今年我們決定擴大推出賀年紅包組，並提供限量 150 份網路訂購。
The image was designed with a pig and the words“大吉(great luck)". The use of geometric monolines and dots helps to present a Retro style instead of being traditional. The paper used for the envelopes is cochineal and dark purple Japanese tant paper of over good feel. And the processing with matte gilding takes the quality to a new level.
在圖像的設計上以「豬」與「大吉」為主題，透過幾何線條 Monoline 與網點的運用，希望能跳脫傳統，呈現出現代的 Retro 風格。而紅包袋的紙質也特別選用具手感的胭脂紅與深紫色日本丹迪紙，以燙霧金的加工方式讓整體質感更上一層樓。
Moreover, we designed two extra postcards of the same series using Risograph printing as gifts to be shipped with the envelopes, in hopes that those who receive the postcards would perceive and appreciate the good intention of EARLYBIRDS.
此外，我們也額外設計了兩款同系列採 Risograph 孔版印刷的明信卡片附贈其中，期待收到的人都能感受早鳥滿滿的心意。
尺寸：9(w) x 18(h) cm
尺寸：14.8(w) x 10.5(h) cm