Year / 2016
Client / EARLYBIRDS DESIGN
Creative director / Arron Chang
Art Direction • Graphic Design • Packaging
Following the theme determined last year, this year we designed the key visual and the gift package for clients based on a monkey as according to the Chinese tradition this year is the year of the monkey. In the aspect of the key visual, the face of the monkey is presented using geometric shapes and lines. It is designed as a face mask which can be worn as well as a card. The idea is that the card is not the only thing sent along, as it comes with some fun and interactions. As for the gift box, there is the image of a hand of bananas on it, so that the overall style can be consistent, making people feel warm and energetic.
延續去年所設定的主題，今年我們以中國生肖猴年，設計了主視覺以及贈與我們客戶的禮品包裝。主視覺方面，將猴臉以幾何與線條的方式做呈現，並特別將此設計為可佩戴於臉上的面具 + 卡片形式，希望讓隨附的卡片不僅僅是一張卡片，更增添幾許趣味感與互動性。而禮盒上則是設計了相同元素的香蕉形象作為呼應，讓整體風格都能夠保持一致以及給人溫潤與充滿能量的感覺。