Year / 2016
Client / EBS Design
CD / Arron Chang
Art Direction • Graphic Design • Packaging
Following the theme determined last year, this year we designed the key visual and the gift package for clients based on a monkey as according to the Chinese tradition this year is the year of the monkey. In the aspect of the key visual, the face of the monkey is presented using geometric shapes and lines. It is designed as a face mask which can be worn as well as a card. The idea is that the card is not the only thing sent along, as it comes with some fun and interactions. As for the gift box, there is the image of a hand of bananas on it, so that the overall style can be consistent, making people feel warm and energetic.